STRATEGY · IDENTITY · VOICE · STORY

Brands that
mean something.

Brand strategy and identity systems built to compound over years. We name companies, design identities, write voice guides — for ambitious teams that take brand seriously.

StrategyIdentityVoiceStory
WHAT'S INCLUDED

Branding, end-to-end.

FEATURE 01

Brand strategy

Positioning, audience, narrative, story. The strategic work that makes everything downstream — design, marketing, hiring — easier.

  • Positioning & narrative
  • Audience & segmentation work
  • Competitive landscape audits
  • Brand architecture
Brand strategyLive
Purpose
Vision
Values
Voice
Expression
FEATURE 02

Identity systems

Logos, type, color, motion, photography, illustration — designed as a system, documented as guidelines, built to grow with you.

  • Logo & mark design
  • Typography system
  • Color & motion system
  • Brand book + Figma library
Brand identity systemLive
N
Aa
Bold.
Witty.
Honest.
FEATURE 03

Naming + verbal identity

Naming for companies, products and features. Tone-of-voice documents real writers can use. Tagline systems with longevity.

  • Naming + trademark research
  • Tone-of-voice guidelines
  • Tagline & messaging systems
  • Editorial style guide
Brand voiceLive
Bold. Witty. Honest.
Confident — never
arrogant.
Verbal identity guidelines
WHY NOVAQUBE

Senior team. Real craft.
Numbers that matter.

01

Strategy first, design second

Beautiful design without strategy is decoration. Strategy without beautiful design is a deck no one reads. We do both, in that order.

02

Built to scale, not to win awards

We design identities that work at 16px and 16ft. On TikTok and on a billboard. On a packaging mock-up and a job listing. Real systems, not show-pieces.

03

Living brand books

Figma libraries, written principles, real examples. Not a 100-page PDF nobody opens. The brand book becomes how the team actually works.

04

Shipped by senior brand designers

Every brand is led by a senior brand designer with 8+ years and a portfolio you'd recognize. No juniors learning on your dime.

PROCESS

How we work.

No mystery, no hand-waving. The same proven process, dialed for branding.

01

Discovery

Two weeks. Stakeholder interviews, audience research, competitive landscape, audit of existing brand assets.

02

Strategy

Two weeks. Positioning, narrative, brand attributes, voice principles. One concise strategy doc the team aligns on.

03

Identity

Three to four weeks. Logo, type, color, motion, photography, illustration. Three rounds, narrowing to one signed-off direction.

04

Application

Two weeks. Brand applied to 6–10 hero artifacts: website hero, packaging, deck, social, OOH. Ensures the system actually works.

05

Documentation

One week. Figma library, brand book, voice guide, asset library. The team should be able to ship without us by the end.

QUESTIONS

Branding FAQ.

How much does branding cost?

Branding is custom-quoted around what you actually need — anything from a focused logo + brand pack for a side project to a full strategy, identity, naming and voice programme for an established business. We'll send a clear quote after a free scoping call. Or if you want everything (brand + website + Stripe + SEO) bundled, our Startup Launch Pack covers it for £1,500 + VAT.

How long does a rebrand take?

A from-scratch brand programme takes 10–14 weeks. A rebrand of an existing company takes 12–18 weeks (more discovery, more stakeholder management).

Do you do naming?

Yes. Naming is one of the hardest disciplines in brand work and we treat it that way. Strategic name brief, 50–100 candidates, trademark and domain pre-screening, narrowing to a signed-off name typically takes 4–6 weeks.

Will you also build the website / app?

Often, yes. About half our brand clients also commission the resulting website or app. We coordinate seamlessly with our design + dev teams.

Can you work with our existing in-house brand team?

100%. Many clients have a strong in-house team and bring us in for strategy or specific deliverables. We collaborate well — no agency ego.

Got something in mind?

Tell us about it. We come back within 24 hours, weekdays — with a thoughtful first take and a clear path forward.